INDUSTRIES I’VE WORKED IN

EDUCATION • EDTECH • GAMING • FASHION • LIFESTYLE • BEAUTY • ENTERTAINMENT • B2B & D2C

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Visual Design.

MAKING IT COMPELLING & EFFECTIVE

I’m always looking to find that balance between capturing attention and communicating a message, and ensuring that the design serves the project objectives.

Below are some case studies of the visual design work I’ve done over my robust career.

I produce engaging and high-performing creative marketing assets for digital ad campaigns that generated over three times the subscription average and increased brand awareness and integrity. I excel at resizing and repurposing creative assets for display channels in a wide variety of sizes. I’ve provided extensive design work for a wide variety of websites, from enterprise-level D2C websites and apps to custom WordPress sites for individual creative professionals.

My creative skills are rooted in a thorough and intuitive understanding of typography, color theory, composition, and visual messaging hierarchy, refined over an extensive career in advertising and marketing. Over the years, I have consistently produced marketing campaign creative assets that increased sales and elevated brand integrity. With a passion for organization and attention to detail, I deliver high-quality marketing deliverables on time, on message, and on brand.

I also have an extensive background in print design and production, including catalogs, magazine ads, newspaper inserts, and direct mail campaigns.

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“Jim would create incredibly high-quality designs at an amazingly fast pace, all with a smile on his face and a great attitude – even after the 10th round of revisions. He is so easy to work with because he’s responsive, quick, and talented.”

Megan Tiu
Growth Project Manager
Age of Learning, Inc.

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SOFTWARE PROFICIENCIES

FAMILIAR WITH Adobe Premiere Pro, Final Cut Pro, Adobe Animate, Adobe Bridge, Adobe LighTroom, TYpe 70WPM

ALSO GOOD WITH ILLUSTRATOR, POWERPOINT, WORDPRESS, HTML/CSS

Production Specialist.

I HAVE A PASSION FOR ORDER, ORGANIZATION, AND DETAILS.

Many of my fellow designers don’t get it, but I genuinely enjoy doing production work; it brings me a lot of satisfaction to organize, build, and maintain things. I truly excel in the space between visual design and production. I know how to keep things looking good and following specifications and guidelines while producing a wide variety of marketing assets to support a campaign.

Below are some case studies of the production work I’ve done over the years..

I have extensive experience with enterprise-level design document management, marketing asset organization, production-ready mockups, template development and updates, style guides, design systems and libraries, and resizing and repurposing assets.

Here’s a quick summary of my extensive production experience:

  • Converted high-fidelity website page mockups from Adobe Photoshop into Adobe XD files; created master documents for all site pages in Adobe XD; converted all master documents from Adobe XD into Figma.
  • Iterated on web page and ad designs for regular A/B testing campaigns.
  • Developed and managed creative production systems and workflows as well as asset and resource libraries for an enterprise-level marketing department.
  • Developed and maintained creative workflows and design style guides, along with asset and resource libraries, to keep creative production running smoothly.
  • Developed and maintained marketing asset libraries and style guides on Xinet and in Figma, as well as resource libraries on the department’s Confluence system.
  • Created app store graphics for our products on Apple and Google platforms, in a full array of sizes for various devices, using Adobe Photoshop and Figma.
  • Performed regular design and content updates on websites, refreshing the visual design, improving the UI design, ensuring brand integrity, as well as updating important content; worked closely with project managers to ensure the accuracy of all changes and keep master documents updated.

Beyond his interpersonal skills, Jim exhibited attention to detail and a commitment to quality in every project he undertook. I could always trust him to deliver thorough and beautiful designs, adhering to our brand standards and legal requirements. His proactive nature was particularly beneficial; he excelled at identifying opportunities to enhance our department’s organization and documentation, even while managing his immediate responsibilities.

Stacey DeWitt
Director, Creative Operations
Age of Learning, Inc.

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PROFESSIONAL SKILLS

Graphic Design • Web Design • Production Artist • Social Media Marketing • Email Marketing • UI Design • UX Design • Layout Design • Visual Composition • Color Theory • Typography • Design Principles • Visual Hierarchy • Video Editing • Animation

Deadline Driven • Highly Organized • Detail Oriented • Brand Focused • Presentation Skills • Problem-Solving Skills • Interpersonal Skills • Communication Skills • Time Management • Adaptability

Creative Management.

KEEPING IT ALL ORGANIZED

I’ve always gravitated into management positions from the early days of my career, because I’m obsessed with making sure things get done properly and objectives are met with resounding success. The satisfaction it brings me is what motivates me to keep going and do even better.

I have provided team leadership, creative direction, and project management for creative teams throughout my years of experience. I’ve collaborated with colleagues, leadership, and stakeholders, to develop effective design strategies and solutions, and I’ve provided robust production support for many campaigns and projects. My strong communication skills allow me to coordinate and collaborate with creative teams, developers, project managers, leadership, and stakeholders to ensure we consistently achieve project goals and meet tight deadlines, often in fast-paced scenarios, and always while maintaining brand guidelines.

I’ve provided onboarding, mentorship, and direction for creative teams, instructed them on workflow standards and brand aesthetics, and reviewed designers’ work and provided criticism and feedback. I’ve worked directly with executives and stakeholders to review and revise designs for high-level marketing campaigns and new product launches. I’ve managed a team of marketing creatives as the senior graphic designer at an enterprise-level corporation; I regularly coordinated with the merchandising department to develop effective ad layouts.

I managed the enterprise Figma portal for the marketing department at Age of Learning for several years. I created & organized master documents in Figma for all the marketing mockups for each of our four primary web properties.