During the five plus years I worked with Lip Service, I designed and produced several seasonal catalogs for this legacy alt fashion brand. I would begin each new catalog with an initial meeting with the designers and sales team, where we would all collaborate on concepts for the next catalog. I would often participate in the photo shoots, offering some creative guidance based on our marketing concepts, all while capturing some great BTS footage and producing the kind of candid BTS footage the brand fans really love.
