During the time I was working closely with Lip Service, we worked with a developer to give the old and outdated website a complete overhaul.
Aside from improvements in the UX and UI for the site, we implemented a custom homepage into the web flow, and we created a fresh new homepage for every season, leveraging the design elements from the print catalogs we created and creating a visual identity for each season and stylegroup.
Once the new design was live, I helped manage site maintenance and content updates, along with designing and producing email and paid social campaigns, advertising creative, and several seasonal catalogs.