During my time working on Kill City (the denim brand from Lip Service), I designed and produced a lot of custom emails. We sent out four emails every week; two for retail division and two for the wholesale division.
Drew, the owner and design lead, wanted to appeal to a more contemporary and mainstream audience with his new brand of iconic denim styles. I worked with him along with the lead denim designer and the social media manager to develop a look and design system for the Kill City marketing and branding.