For this campaign, I got some general concept guidance from one of our marketing executives about doing a refresh of our typical designs, something that felt more contemporary and aligned with current design trends. After some research and experimenting, I put together a few new ad designs for our Facebook campaign:
Two of these performed really well, bringing in at least 3–5 times our average number of subs for our spring campaigns in the past. Our VP of User Acquisition was so excited, he had me create a variety of iterations with a few different control elements (different offers and callouts) to see which ones might perform even better.