Project Summary:
This was one of my long-term projects as a Senior Designer on the marketing team at Age of Learning. I was the lead designer for this project, from conception to launch to management to maintenance.
I created all the page designs and layouts for Homeschool Plus from the homepage concept design provided by a creative executive. I built out a master page document in Figma for all the pages in the primary web flow, using components and other features to manage recurring graphics and text elements, making updates much easier to manage.
My regular responsibilities in this role included:
- Regular updates to standard pages
- Regular A/B testing of primary pages for design and content testing – homepage, subscription page, upgrade page
- New offer flows (home, sub, etc.)
- New landing pages for various promotional and product launch campaigns