ABCmouse is the flagship site of Age of Learning. I worked on this property for nearly a decade. When I began, all the page mockups were being done in Adobe Photoshop. When I left, all the mockups were done in Figma and built to incorporate the robust production efficiency that Figma offers.
All of the page mockups were originally created in Adobe Photoshop; I converted the high-fidelity mockups from Photoshop into Adobe XD files, and then created master documents for all the pages in Adobe XD. A few years later, when we moved from Adobe XD to Figma, I converted all those master documents from Adobe XD into Figma.
I performed regular design and content updates on websites, refreshing the visual design, improving the UI design, ensuring brand integrity, as well as updating important content. I worked closely with project managers to ensure the accuracy of all changes and keep master documents updated.
My regular responsibilities in this role included:
- Regular updates to standard pages
- Regular A/B testing of primary pages for design and content testing – homepage, subscription page, upgrade page
- New offer flows (home, sub, etc.)
- New landing pages for various promotional and product launch campaigns