Project Summary:
ABCmouse is the flagship site of Age of Learning. I worked on this property for nearly a decade. When I began, all the page mockups were being done in Adobe Photoshop. When I left, all the mockups were done in Figma and built to incorporate the robust production efficiency that Figma offers.
The first phase of this long-term project was converting the PSD mockups into Adobe XD files, Once all the mockups were in XD, I created master documents for all the pages, creating one document that contained all the production-ready mockups for the entire web flow of the marketing website.
A few years later, when we moved from Adobe XD to Figma, I converted all those master documents from Adobe XD into Figma. I also managed and maintained these master documents; I developed a production workflow that ensured all the master documents were updated with all approved changes and additions..
I performed regular design and content updates on ABCmouse (along with several other enterprise-scale websites), refreshing the visual design, improving the UI design, ensuring brand integrity, as well as updating important content. I worked closely with project managers to ensure the accuracy of all changes and updates.
My regular responsibilities in this role included:
- Regular updates to standard pages
- Regular A/B testing of primary pages for design and content testing – homepage, subscription page, upgrade page
- New offer flows (home, sub, etc.)
- New landing pages for various promotional and product launch campaigns